Home Siding Statistics: Styles, Industry Trends, & More (2024)

Your home’s siding does more than just boost its curb appeal. It also provides defense against bad weather, insulates your walls so your HVAC runs more efficiently, and (ideally) holds wildfires at bay long enough for the fire department to arrive. There are many different types of residential siding, though, and they don’t all cost the same, look the same, or perform equally well, so they aren’t all equally popular.

Keep reading to learn which siding materials are most popular (and why), which cladding styles will gain more market share in the coming years, and how the siding industry is expected to grow. Here are the latest facts and statistics about residential siding.

Infographic showing 2024 home siding statistics.

The Popularity of Different Siding Styles and Colors

Stucco, vinyl, and fiber cement siding are the three most common siding types installed on new homes in the U.S.¹ The popularity of vinyl and fiber cement is largely due to their affordability and versatility. Stucco is more expensive, but it’s still really popular because of its high heat and weather resistance.
The prevalence of different siding types varies from region to region. Stucco is most popular in West Coast, Mountain West, and South Atlantic states, whereas vinyl is most popular in Northeastern regions.¹
Wood and stone siding are among the least popular options.¹ This can be attributed to the high costs of stone siding, the intensive maintenance that wood siding requires, and the plethora of more affordable options.
Despite already being one of the most popular siding materials in the U.S., vinyl is projected to gain market share in the coming years, meaning it’s going to become even more popular.²
Stucco siding has doubled the size of its market share since 1973, and its popularity is projected to grow even more.³
Roughly 65% of homeowners currently prefer neutral siding colors like white, off-white, gray, and light shades of blue and brown.⁴
When asked about their priorities when choosing a new siding color, a majority of homeowners (35%) cited affordability as their biggest consideration.⁴
49% of design experts recommend whites as the best siding color in order to sell a home in 2024, while 48% say natural wood stains.

Siding Costs and the Impacts of New Siding on Home Value

On average, it costs most U.S. homeowners somewhere between $11,679 and $21,250 to replace their home’s old siding.⁵
On average, homeowners who replace their home’s siding with vinyl see their home value increase enough to recoup 80.2% of the project’s costs when they resell their home.⁶
Fiber cement siding replacement has an ROI of 88.4% on average, meaning it increases your home’s resale value a bit more than vinyl.⁶
Repairing siding—as opposed to replacing it—typically costs somewhere between $1,280 and $2,380, making it a much more affordable project if repairs are possible.⁷
39% of homeowners who replace their siding do so because their old siding is damaged, making the necessity of siding replacement a more common motivator than aesthetics (36%) or energy efficiency (32%).⁸

Environmental Impacts of Vinyl Siding

Manufacturing vinyl siding has become more environmentally friendly in the last decade. The vinyl siding industry uses 22% less electricity, 33% less natural gas, and 100% less propane in the manufacturing process than it did in 2011.⁹
Since 2014, the amount of post-consumer recycling of vinyl products (including siding) has increased by 40%.¹⁰
While it costs more than basic vinyl siding, insulated vinyl siding can provide greater insulation and lower your home’s energy costs more than standard vinyl, fiber cement, stucco, brick veneer, and stone veneer siding.¹¹

Siding industry trends and statistics

Between this year and 2030, the siding market is expected to see a compound annual growth rate (CAGR) of 3.1% and grow into a $152.6 billion market.¹²
Based on average pay, benefits, and opportunities, Connecticut is the best state in the U.S. for siding installers to live and work in.¹³
Studies show that prohibitions on the installation of vinyl siding increase home prices and have contributed to the affordable housing crisis.¹⁴

Residential siding and fire safety

Vinyl is a highly combustible siding material, and it’s actually one of the worst options for homes in wildfire-prone areas because it drastically increases how quickly an outdoor fire can spread into a home from outside.¹⁵
Making wildfire-resistance upgrades to your home (like replacing your roof or siding) will usually cost tens of thousands of dollars, but building a new home from fire-resistant materials will cost about as much as building a typical home. Fire-resistant building materials provide a lot of added benefits for home longevity, energy efficiency, and maintenance.¹⁶