It costs about $100 to generate a raw bathroom remodeling lead through sources like Google and Facebook/Meta ads — and this is if you're highly skilled at paid-media buying. Working with a lead-generation company, each lead will cost a bit more to compensate for the time and expertise required to deliver you quality leads. As such, expect to pay at least $150 for an exclusive bathroom lead.
Most of the time, you will pay less per lead if it is sold to you and other bathroom contractors, which happens when the consumer opts to be contacted by multiple companies. However, if a lead-gen company’s pricing seems too low, it could be a red flag. Companies offering bathroom leads for $20 or $30 may be recycling old leads and/or violating FCC regulations. Calling such leads exposes you to TCPA litigation risks and hefty fines.
Here is a typical example of the results a Fixr bathroom lead buyer sees when buying Duo and Trio leads (leads shared with one or two other contractors rather than exclusive bathroom leads).
Number of leads purchased per month | 100 |
Average cost per lead (Duo) | $120 |
Total spend on leads per month | $12,000 |
Average revenue per project | $24,000 |
Average cost of labor and materials per project | $12,000 |
Gross profit per project | $12,000 |
% of leads that convert to projects | 8% |
Number of new projects won | 8 |
Lead cost per job | $1,500 |
Gross margin in new projects | $96,000 |
Additional profit per month | $84,000 |
This is exactly a 700% return on investment, even though more than 90% of the leads did not buy. This is how profitable buying good-quality bathroom leads is. Many clients actually see much higher conversion rates, but even at these levels, the economics of purchasing bathroom leads is compelling.
Given its domination in search, Google is a critical lead-generation platform. The cost of traffic through Google Ads has been increasing quickly, and new advertisers face disadvantages that hike up their costs per click and per lead. However, the traffic is high-intent, and you have full control over campaign operations, budgets, and bids.
Facebook and Instagram offer immense reach and advanced targeting to find potential customers in specific service areas. Social media’s visual nature is great for displaying your work. But the intent isn’t always high, as the ads appear casually on someone’s feed, and the creative needs to be updated regularly.
The professional marketers at a lead-generation company already know how to maximize ROI on any advertising platform. Tapping into their skills and efficiency, you can save time and skip the “trial and error” period of starting up ad campaigns. You will pay an upcharge for the service, though, so factor that into your budget.
Although it’s less popular these days, advertising through traditional means like print ads, television commercials, and billboards can still help you reach older demographics in specific locales. The downsides to these channels are that they have high upfront costs and it’s almost impossible to measure return on investment.
We get it — poor-quality leads may have burned you in the past. So, what does Fixr do differently to make sure you get your money's worth (and then some)? Here are a few of the ways we pride ourselves on being different:
No lock-in contracts: Not seeing the results you want? You can stop buying leads at any time.
U.S.-based Quality Assurance team: The QA team checks every single lead that comes in.
Text-verified phone numbers: Fixr verifies that every phone number you receive is 1) a real person, and 2) someone who wants what you’re selling.
No third-party leads: Fixr owns all ad content and does not use third-party lead buyers.
Full control over your campaigns: Turn campaigns on and off, increase or decrease budgets, and change bids at any time.
Integration with your CRM: We can integrate everything into your existing CRM.
Dedicated, on-demand account manager: Your account manager is always available to you. Instead of spending time on hold with customer service, you get personalized monthly ROI check-ins, 1-on-1 coaching, and a sales expert in your corner.
Leads from all major ad platforms: You’ll get lead volume from Google, Bing, Facebook, YouTube, and Instagram without your company needing to hire employees with skills to run each platform.
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Forget door-knocking. The most efficient and effective way to get new bathroom remodeling customers is to capture the homeowners in your area who are already searching for your services.
When someone types “bathroom remodeling” into Google, you’ll want your brand to be the first thing that pops up. Now, if you’re inexperienced with search ads, it may be difficult to get that top ad placement. This is where a service like Fixr comes in. We can capture this audience and send the homeowners on to you.
Exclusive leads are leads that are only sold to one company. Other types of leads, such as Duo and Trio leads, are sold to multiple companies (two and three, respectively, in this example).
The number of companies a lead is sold to is determined by the homeowner.
Of course, any business is free to set up a Google Ads account and start running their own campaigns. However, success isn’t guaranteed, and it can be hard to get a positive return on ad spend (ROAS) if you don’t know digital marketing industry standards and best practices.
When hiring a company to help you get online leads, you leave the hard work to the professionals. For a small “finder’s fee,” their experience and expertise are your gain. From the start, you’ll get better-optimized ads, higher-quality leads, and lower-cost conversions than most businesses can ever generate on their own.
No matter what lead source you're considering, be sure you have a thorough understanding of the following details. Ask about these items in conversations with account representatives, then verify the details on your own if possible:
Traffic sources: Know where the leads are coming from (e.g., organic search, paid ads, etc.). Often, fraudsters claim to use paid ads on major platforms but are just reselling old leads. Search for their ads on these platforms; if you can’t see them, they may not be telling the truth.
Lead accuracy: Ensure the leads are verified by a QA process and are relevant to bathroom remodeling, not other industries or home improvement projects.
Lead exclusivity: Many platforms share the same leads with multiple contractors. A good bathroom leads platform will tell you how many other contractors each lead was sold to — and will charge a lower price for shared leads. Unfortunately, the biggest bathroom lead networks often hide how many contractors each lead is sold to.
Legal risk: Ensure you comply with TCPA regulations to avoid legal issues. Services offering cheap leads are usually reselling old leads, meaning the TCPA opt-in has expired. If this is the case, you are exposing yourself to fines of up to $250,000 by contacting these homeowners.
Speed of delivery: The difference between a sale and a missed opportunity is how quickly you can contact a lead. Choose a platform that delivers leads in real time, or as close to it as possible.
Format: Will the leads be delivered via email, directly into your CRM, or through an online dashboard? Choose a format that integrates seamlessly with your existing systems.
Lead targeting: Some platforms can target leads based on geographic location or demographic factors like age, home size, or income level. Pick a platform that allows you to only purchase leads in your desired area or from certain demographics.
Budget flexibility: Some platforms may require a significant minimum purchase, while others allow you to start small and scale up. Choose one that suits your budget.
Customer testimonials: Look for case studies or reviews from other bathroom remodel companies to gauge the platform's effectiveness.
Performance metrics: A platform that offers transparent metrics can help you evaluate the success rate of your leads more effectively.
Selecting the right lead generation platform for your bathroom remodeling business is a crucial decision that impacts your customer inflow and overall growth. By understanding the various factors like lead quality, cost, delivery process, customization options, and more, you can make a well-informed decision that aligns with your business needs and goals.
As an industry professional, your aim should be not just to find leads, but to find quality leads that will convert into profitable jobs. The right platform can be your stepping stone to achieving this objective.