1-to-1 Consent: What’s Changing in Lead Generation for Home Services
- The FCC’s one-to-one consent ruling goes into effect January 27, 2025.
- On and after that date, any calls you make to leads must be “logically and topically related” to the initial interaction the customer consented to.
- You cannot call old leads after January 27 — non-compliant consent given before this date will be legally expired.
- Penalties for violating one-to-one consent include fines of up to $1,500 per violation, plus legal and reputational damages.